Customer Data

The official Target delegates want users to know how they collect, use, share, and protect the customers’ data. By interacting with Target through the official stores, online portals, mobile applications, products, and services, users agree to the usage of the data collected or transferred as described in this Target MyBalanceNow privacy policy.

The official Target possesses the right to modify or supplement this data security policy for their MyBalanceNow Login portal which the clients easily access at Therefore, it is recommended that users must review them periodically. Moreover, users need to understand every basic detail of utilizing the Target MyBalanceNow gift cards.

The information collected by Target MyBalanceNow:

  • Last name
  • Email address
  • Telephone number (or cellphone details)
  • Date of birth or age of the customer
  • Customers driver’s license number
  • Debit / Credit card number
  • Purchase / return / exchange of commodities
  • Registration or list data

Information about the customers’ mobile device, for instance, device model, operating system variant, device date and time, unique device identifiers, cellular network data.

How users use the Target mobile applications and websites, research terms, the pages users generally visit relevant to Target MyBalanceNow and mobile apps, and app review. It also collects information from the media as of participation in advertising on social networks, digital and audiovisual media.

  • IP address
  • Special status names (for instance, teacher, student, military)
  • Language options

We accumulate the data users enter or give to us on the digital assets, for example, when users communicate with client relations, place an order on the online site at, purchase a product at a Target store, or host a Create a Gift List.

The officials of Target may join the automatically obtained data with the information they already have about customers to identify them as a target guest or visitor to the MyBalanceNow Login platform.

If delegates can recognize them as a target guest, as an associate the activity on the website with the activity in a target store or one of the mobile applications, it benefits in the identification process.